The big retail company and their locations strategies in São Paulo Metropolitan Area

Authors

  • Carlos Henrique Costa da SILVA NECC

Abstract

Some researchers are using the concept of “Global Cities” to name the metropolitan areas that comand the global economy. These behave like points of control, linking the national territory and the world, being vectors for the difusion of economical and social innovations. Sao Paulo has a great importance for the Brazilian economy, and this can be viewed in different economic sectors. For instance the city hosts the central offices of the country´s largest retail companies, as well as hypercentres. This article intends to analyse the location strategies of the six major retail companies in São Paulo, and how they relate to their consummer market and to each other. The selected retail companies for the purpose of this study are: Extra, Carrefour, Wal Mart, Sonda and D’avó. Key Words: São Paulo; Retail Trade; Hypermarket; Metropolis.

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Published

2008-04-23

Issue

Vol. 28 No. 3 (2003)

Section

Article

License

The authors maintain the copyright and grant GEOGRAFIA the right of first publication, with the articles simultaneously licensed under the Creative Commons BY 4.0 License, which allows sharing and adapting the articles for any purpose, as long as appropriate credits and provisions of image rights, privacy or moral rights. Other legal attributions can be accessed at: https://creativecommons.org/licenses/by/4.0/legalcode.en.

 

Geography, Rio Claro, SP, Brazil - eISSN 1983-8700 is licensed under the Creative Commons BY 4.0 License.