A CULTURA E O PROCESSO DE GLOBALIZAÇÃO

Abstract

The globalization is a process that comes simultaneously if revealing in the social, economic field, cultural politician and. The Global Market creates the illusion of that everything tends to resemble itself and if to become homogeneous. The globalization that combines with integration and homogenization also rhymes with the binomial differentiation and spalling. In this work, the process of cultural globalization will be characterized, having as methodology, the comparison of studies carried through from the decade of 1980, of authors pledged in analyzing relative basic subjects to the culture, therefore its some repercussions are always gifts in all the places, still that in different gradations. The question that if presents is of as we must ahead think the next perspectives for the local or national culture to the globalization, or better, the globalization while a cultural process. The approaches presented here allow affirming that little perspective for the establishment of a unified culture of global reach exists. Key words : globalization, global market, culture