The football business in Brazil: Connections between the economy, market and media

The football business in Brazil: Connections between the economy, market and media

Authors

  • Rômulo Meira Reis State University of Rio de Janeiro (UERJ), Rio de Janeiro, RJ
  • Jéssica Lúcia dos Remédios Municipal Health Secretariant of Rio de Janeiro (SMS), Rio de Janeiro, RJ
  • Silvio de Cássio Costa Telles Federal University of Rio de Janeiro (UFRJ)
  • Lamartine Pereira DaCosta Graduate Program in Exercise Science and Sports, UGF, Rio de Janeiro, RJ

DOI:

https://doi.org/10.5016/7963

Keywords:

Brazilian football. Economy. Market. Media.

Abstract

The Brazilian “Série A” Championship has demonstrated economic stability, especially after the implementation of the consecutive point system in 2003 and the changes made to the operational management of this competition. In face of the variables economy, market and media, we attempted to investigate how the Brazilian Football Championship is structured from a business standpoint. Our goal was to analyze the Brazilian Football Championship from an economic and financial perspective. From a methodological standpoint, we used bibliographical and documentary research. Results have shown that, together, the economy, market and media have helped to improve the business of football by increasing its value and generating revenues. They have also have developed new opportunities. Moreover, based on the football diversified entertainment system, media is the main cathaliser in the commercial feedback process system between producers and consumers.

Author Biographies

Rômulo Meira Reis, State University of Rio de Janeiro (UERJ), Rio de Janeiro, RJ

Phd student in Sport Management, Master in Sport Management, Specialist in Sports Marketing and Management, Graduate in Business Administration, and Physical Education from Universidade Gama Filho. Manager of the Process of Technical Certificates of Stadiums, Department of Competitions Brazilian Football Confederation. Professional Experience in Business Administration & Finance, Sports Management and Sports Marketing

Jéssica Lúcia dos Remédios, Municipal Health Secretariant of Rio de Janeiro (SMS), Rio de Janeiro, RJ

Technical supporter of the Office of Physical Activity and Health Program Carioca Academy of Municipal Health Secretariat of Rio de Janeiro. Master in Public Health in Epidemiology at the National School of Public Health (ENSP) focused on General subarea of ​​Epidemiology. Dissertation on the descriptive analysis of waist circumference in adolescents in the city of Rio de Janeiro. Bachelor of Physical Education in the School of Physical Education and Sports (EEFD / UFRJ)

Silvio de Cássio Costa Telles, Federal University of Rio de Janeiro (UFRJ)

Graduated in Physical Education from the State University of Rio de Janeiro (1997) Masters and Ph.D. in Physical Education and Culture from the University Gama Filho (2002-2008). He is currently professor at the Federal University of Rio de Janeiro and the State University of Rio de Janeiro. Also acts as a water polo coach of Fluminense Football Club. He has experience in Physical Education with an emphasis in Physical Education, acting on the following topics: swimming, water polo, history of sport and physical education, physical education, aging and public.

Lamartine Pereira DaCosta, Graduate Program in Exercise Science and Sports, UGF, Rio de Janeiro, RJ

Bachelor Degree in Oceanography by Naval School Rio de Janeiro/RJ (1958), degree in Physical Education by EsEFEx /RJ (1963), specialization in Ergonomics at FGV/RJ (1971), PhD in Philosophy by the University Gama Filho-UGF /RJ (1989) and PhD - Livre Docente in Sport Management (1988) by State University Rio de Janeiro (UERJ). Currently is Professor at UGF for Ms and PhD in P. E., Visiting Professor at the University of East London-UK and Regional Coordinator Latin America in ICSSPE (Berlin). Previous: member Research Council of International Olympic Committee, Lausanne (2001-2008), member of WADA-Montreal (2000-2008) in addition to Visiting Professor at Lisbon Technical University and the University of Porto (Portugal), International Olympic Academy (Greece), Universidad Autonoma de Barcelona (Spain) from 1992 to 2007. In Brazil was Professor at the Catholic University of Petrópolis (Engineering), Universidade Federal do Estado do Rio de Janeiro (Masters degree in Geography), UNIRIO (masters of Cultural Studies, USP (masters of Physical Education) and UERJ (grad in P.E.) period 1979-2002. Has experience in the areas of Physical Education and Sports, Leisure Studies, Sport Management, History and Philosophy with emphasis on environmental issues, ethics, social values, Olympic Studies and Knowledge Management. Has continuous production in research and development since 1963 in Brazil and abroad, starting with a line of research on environment and sport still active to date.

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Published

2014-06-25

Issue

V. 20, N. 2 (2014)

Section

Critique

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